Lithuanian UAB August ir Co, creating a scandal about the amount of pollution produced by Latvian private housing, is struggling to achieve amendments to Latvian normative regulations that would allow its daughter company August Latvia to take over the entire water purification market in Latvia.
In order to ensure a proper package for their personal goals, August Latvia called in Latvian environment organizations and a Lithuanian expert Algirds Radzevičs. Their objective is to determine how much dirty water is coming from the existing Latvian water purification stations that are, of course, not made in Lithuania, Baltic News Network (BNN) reported referring to Neatkarīgā Rīta Avīze (Independent Morning Newspaper).
Farmsteads and rural water is purified with yearly monitored two or three concrete septic ring system, which is cheap and effective, that is when it is regularly cleaned. Of course, these estates only create losses for producers, and so they look for opportunities to force their products at least on newly built houses.
August Latvia’s plan is quite resourceful. First, society is shook by the would-be new and horrible environment problem. Then, government monitoring institutions get involved – criticism of the existing stations and CE certification requisition for the installation of new stations follow shortly after. The third stage of the master plan is the most difficult one, but it offers a grand financial return – the company wants to achieve that the money of EU funds are issued for the installation of smaller purification stations. Respectively, the state and the EU would fund one part, the house owner would pay the rest, and August Latvia would peacefully collect, because they would be the only ones with relative certificate.
It should be added that one Lithuanian-made station costs 1 340 LVL to a single family home. This is expensive in relation to the products offered by competitors. The current market share of this company in Latvia is 30%.
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As a sales ploy it is rather a novel and imaginative way of going about it. With such a gift for planning strategy maybe the directors of these related companies could find a new career in the NATO alliance.